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Dateversee.
From first date to forever: A comprehensive guide to the strategies and tactics for establishing, optimizing, and safeguarding your position in the dynamic VR dating industry
Product design & launch strategy
Problem.
Dating apps, despite their popularity, remain plagued by issues like fake profiles, harassing interactions, financial scams, and a culture of quick dismissal through frequent unmatches. This creates a frustrating and unsafe environment for genuine users, hindering meaningful connections and discouraging continued engagement.
Solution.
Immerse yourself in love: A VR/AR dating platform where connections feel real.
Beyond profiles: Find your match through shared virtual experiences in this innovative dating platform.
Love unbound by location: A VR/AR dating app that connects you with potential partners in breathtaking virtual worlds.
Outcome.
VR/AR dating offers deeper connections, overcomes barriers, boosts self-expression, explores new interactions, and unlocks data-driven compatibility, but ethical considerations are crucial.
my contribution as a Product designer & UX researcher
As a product manager and product launch strategist for Datversee, a project that was focused on creating and launching a new product, I led in-depth research, uncovering pain points for dating app users. I guided the team to refine research, culminating in a specific product opportunity. Leveraging POGs and market analysis, I actively participated in ideation and facilitated discussions with industry experts. My leadership ensured a user-centric product designed for millennials, culminating in the project's strategic execution. I led the team in developing a product launch strategy and go-to-market strategy for making the product a success as well.
domain: ux research, product launch
type: course project
duration: 6 weeks
role: product manager & product launch strategist
team: 5 people
tools: surveys, interviews, literature reviews, analysis, value propositions analysis & figma
Execution
market research process
A deep dive into the "Why, What, When, Where, and How" of VR and online dating.
Analyzed trends from the intimate (micro) to the global (macro) in the love-tech landscape.
Quantified opportunity with TAM, SAM, and SOM analysis & revealed the potential treasure trove within the VR dating realm.
Mapped customer journeys and crafted buyer personas to identify pain points and unlock hidden desires.
Unveiled direct and indirect rivals through competitive and category analysis
how we launched it
Defined a product vision that pierces the heart of customer needs and a value proposition that whispers sweet nothings of success.
Crafted marketing strategies that turn casual swipes into loyal engagements, keeping the sparks flying.
Chosen pricing strategies that woo wallets without breaking hearts.
Charted the perfect path to potential partners through strategic marketing and sales channels.
Built a launch plan that sets the stage for a love story with success metrics as the happily-ever-after.